How Gamification can Improve your Business?

“To win in the marketplace you must first win in the workplace.”  

– Doug Conant, CEO of Campbell’s Soup

Over the past several years, gamification has generated a strong buzz around the Internet. Not because of its catchy name but because of its effective uses across a variety of platforms, ranging from business to education to even healthcare. Companies often use gamification when they are looking for fresh ways to engage, reward and retains their employees. 

What is Gamification ?

People often assume gamification has something to do with video games. They are half correct. Gamification is the process of integrating game mechanics into an existing entity – a website, an organisation, a class – in order to increase engagement, participation and loyalty. 

Why use Gamification in your business?

One word. Engagement. It is no secret that in order for a company to be successful, its employees need to be productive. They need to be interested in their work. This is where gamification comes into play. Gamification turns boring activities and tasks into fun, engaging ones by taking advantage of our human tendency to play games.

How can Gamification improve your business?

 

Increases employee motivation

If it is one thing video games do well, it is motivating players. How? By implementing objectives and goals in the game. There is also a reward system to recognize the player’s effort. Gamification employs the same methods. Gamification uses a goal, achievements, and rewards system which encourages provide motivation for employees and thus, improves the productivity of the whole organization. Furthermore, Gamification also encourages healthy competition. The urge to be the best further motivates employees to increase their performance levels. This in turn increases the productivity and performance of the company.

Improves employee engagement

Lack of employee engagement is an expensive problem for a business. Gamification turns boring activities into fun and engaging experiences. The boring task of checking for suspicious emails will be turned into a fun activity that not only teaches but also engages employees.  With gamification, employees will receive instant feedback on their work and can easily track their own progress. Correspondingly, they will be able to understand their strengths and weaknesses. Gamification creates commitment and devotion within employees through visible goals and achievements. Recognition and acknowledgement they receive will not only engage employees, but also motivate employees to strive to better.

Adapt to change

Video games constantly present ever changing situations to players. They force players to learn and quickly adapt to the situation. The same is applied to business. In an ever changing world, businesses constantly need to be ready adapt. More often than not, most employees are not ready. This is because employees are not motivated and unwilling to be a part of the change.  However, gamification changes this. By implementing the same techniques used in video games, employees are able to be more versatile. They will be ready to adapt to any situation. Furthermore, they will be able to think on their feet and be ready for any situation.

Please feel free to drop us an email or contact us if you require any information on gamifying your business.